How Does DoorDash Work for Restaurants? Complete 2026 Guide
Thinking about joining DoorDash? This complete guide explains how DoorDash works for restaurants, what it costs, and whether it's worth it for your business.
How Does DoorDash Work for Restaurants? Complete 2026 Guide
If you're a restaurant owner considering DoorDash, you probably have questions: How do I sign up? How much does it cost? How do I get paid? This complete guide explains exactly how DoorDash works from a restaurant's perspective.
TL;DR
DoorDash connects your restaurant to customers through their app. You receive orders via a tablet, prepare the food, and DoorDash drivers pick it up for delivery. DoorDash charges 15-30% commission per order. You get paid weekly. While DoorDash can bring new customers, the high fees mean many restaurants lose money—which is why smart owners use platforms like RestauNax to build commission-free direct ordering instead.
How DoorDash Works: The Basics
The DoorDash Ecosystem
DoorDash operates as a three-sided marketplace:
| Party | Role | What They Pay |
|---|---|---|
| Customers | Order food through DoorDash app | Delivery fees + service fees + tips |
| Restaurants | Prepare food for pickup | 15-30% commission per order |
| Dashers | Deliver food to customers | Nothing (they get paid) |
DoorDash makes money by taking a cut from both sides—charging restaurants commission while also charging customers delivery and service fees.
The Order Flow
Here's what happens when someone orders from your restaurant on DoorDash:
Step 1: Customer Orders
- Customer opens DoorDash app
- Browses your menu
- Places order and pays through the app
Step 2: You Receive the Order
- Order appears on your DoorDash tablet
- You have 3-5 minutes to accept
- If you don't respond, it auto-accepts (or auto-rejects, depending on settings)
Step 3: You Prepare the Food
- Kitchen prepares the order
- You mark it "ready for pickup" when done
- A Dasher is dispatched to your location
Step 4: Dasher Picks Up
- Driver arrives at your restaurant
- You verify order and hand it over
- Driver delivers to customer
Step 5: You Get Paid
- DoorDash tracks all orders
- Commission is deducted automatically
- You receive weekly payouts
How to Sign Up for DoorDash
Requirements
To join DoorDash as a restaurant partner, you need:
- Valid business license
- Food service permit/health department certification
- Tax ID (EIN or SSN for sole proprietors)
- Bank account for payments
- Tablet or compatible POS system
The Sign-Up Process
Step 1: Apply Online Visit the DoorDash Merchant Portal and fill out the application. You'll need:
- Business name and address
- Contact information
- Business type and cuisine
- Estimated prep times
Step 2: Submit Documentation Upload required documents:
- Business license
- W-9 form
- Menu (PDF or photos)
- Bank account details
Step 3: Menu Setup DoorDash will either:
- Use your existing online menu
- Have you manually enter items
- Send a photographer (for select partners)
Step 4: Receive Equipment DoorDash sends you:
- Tablet (free on loan)
- Tablet stand
- Setup instructions
Step 5: Go Live
- Test the tablet and order flow
- Set your hours and menu availability
- Start receiving orders
Timeline
| Stage | Typical Duration |
|---|---|
| Application review | 1-3 business days |
| Documentation verification | 2-5 business days |
| Menu setup | 3-7 business days |
| Equipment shipping | 5-10 business days |
| Total | 2-4 weeks |
đź’ˇ Before You Commit to 2-4 Weeks of Setup...
What if you could launch your own commission-free ordering system in just 7 days? RestauNax gives you everything DoorDash offers—online ordering, delivery, marketing tools—but you keep 100% of your revenue. No 15-30% commission. No giving up customer data. No waiting weeks to go live.
Get Your Free Demo →DoorDash Commission Structure
The Three Pricing Tiers
DoorDash offers three commission plans:
| Plan | Commission | What You Get |
|---|---|---|
| Basic | 15% | Delivery only, limited visibility |
| Plus | 25% | Delivery + pickup, better placement |
| Premier | 30% | Best visibility, DashPass priority |
What Does Each Tier Include?
Basic (15%)
- Your restaurant appears on DoorDash
- Standard search placement
- Delivery orders only
- Basic analytics
Plus (25%)
- Everything in Basic
- Pickup orders included
- Enhanced search placement
- Access to promotions
- More detailed analytics
Premier (30%)
- Everything in Plus
- Priority placement for DashPass members
- Featured in "Best Overall" sections
- Access to sponsored listings
- Dedicated support
Hidden Fees to Watch For
Beyond the base commission, DoorDash charges additional fees:
| Fee Type | Amount | When It Applies |
|---|---|---|
| Marketing/Promotions | 0-25% | When you run deals |
| Error charges | Varies | Missing items, wrong orders |
| Refunds | 100% of item | Customer complaints |
| Small order fee | $2-3 | Orders under $10-12 |
The Real Cost Example
Let's look at what a $30 order actually costs you:
| Item | Basic (15%) | Plus (25%) | Premier (30%) |
|---|---|---|---|
| Order value | $30.00 | $30.00 | $30.00 |
| Commission | -$4.50 | -$7.50 | -$9.00 |
| Payment processing | -$0.90 | -$0.90 | -$0.90 |
| Packaging | -$1.50 | -$1.50 | -$1.50 |
| You receive | $23.10 | $20.10 | $17.60 |
| Effective rate | 23% | 33% | 41% |
Note: This doesn't include food cost (typically 28-32%), labor, or overhead. Many restaurants actually lose money on DoorDash orders.
📊 Keep That $4.50-$9.00 Per Order—And Your Customers
Every DoorDash order hands over your profit AND your customer data. With RestauNax, that $30 order stays $30 in your pocket (minus only payment processing). Plus, you own 100% of customer data—emails, phone numbers, order history—so you can build loyalty and drive repeat business. DoorDash keeps that data for themselves.
See It In Action →How DoorDash Payments Work
Payment Schedule
DoorDash pays restaurants weekly, typically on Wednesdays.
| Payment Detail | Standard |
|---|---|
| Payout day | Wednesday |
| Covers orders from | Previous Mon-Sun |
| Processing time | 2-3 business days |
| Method | Direct deposit (ACH) |
What Gets Deducted
Before you receive your payout, DoorDash deducts:
- Commission (15-30%)
- Marketing fees (if applicable)
- Error charges
- Refunds
- Any adjustments
Reading Your Statement
Your weekly statement shows:
- Total orders and gross sales
- Commission charged
- Other deductions
- Net payout amount
- Order-by-order breakdown
Managing Orders on DoorDash
The DoorDash Tablet
DoorDash provides a free tablet that:
- Shows incoming orders
- Plays audio alerts
- Lets you accept/decline orders
- Allows you to pause service
- Shows order details and special instructions
Accepting Orders
When an order comes in:
- Audio alert plays
- Order details display on screen
- You have 3-5 minutes to respond
- Options:
- Accept - confirm the order
- Decline - with reason
- Adjust time - if you need more prep time
Pausing Orders
You can temporarily pause DoorDash when:
- Kitchen is overwhelmed
- Short-staffed
- Equipment issues
- About to close
How to pause:
- Open tablet settings
- Select "Pause New Orders"
- Choose duration (30 min, 1 hour, etc.)
- Resume when ready
Menu Management
Through the Merchant Portal, you can:
- Add/remove menu items
- Update prices
- Mark items as unavailable
- Add modifiers and options
- Upload photos
- Set prep times
DoorDash Promotions and Marketing
Available Promotion Types
| Promotion | How It Works | Who Pays |
|---|---|---|
| % Off | Customers get X% off | You pay the discount |
| $X Off | Customers get $X off | You pay the discount |
| Free Delivery | No delivery fee | You pay DoorDash's fee |
| BOGO | Buy one get one | You pay for free item |
| First Order Discount | New customers get deal | You pay the discount |
The Cost of Promotions
Important: Most promotions come out of YOUR pocket, not DoorDash's.
Example: "20% off $30+ orders"
- Customer orders $35
- They pay $28
- You still owe commission on $35
- You absorb the $7 discount
- Your effective commission: 45%+
Sponsored Listings
DoorDash offers paid advertising to boost visibility:
| Ad Type | Cost | Placement |
|---|---|---|
| Sponsored Listing | 10-25% of order value | Top of search results |
| Featured Collection | Variable | Homepage features |
| Banner Ads | CPM or CPC | Various placements |
DoorDash vs. Direct Ordering: The Real Comparison
Why Smart Restaurants Are Moving Away from DoorDash
Here's what DoorDash doesn't want you to know:
| Factor | DoorDash | Direct Ordering (RestauNax) |
|---|---|---|
| Commission | 15-30% | 0% |
| Customer data | DoorDash owns it | You own it |
| Marketing control | Algorithm decides | You decide |
| Brand building | DoorDash brand | Your brand |
| Loyalty programs | DashPass (theirs) | Your program |
| Phone orders | Not supported | AI-powered 24/7 |
| Monthly cost | $0 + commission | Flat fee |
The Math That Changes Everything
DoorDash:
- $10,000/month in orders
- 25% commission = $2,500 gone
- Annual loss: $30,000
RestauNax Direct Ordering:
- $10,000/month in orders
- 0% commission = $0 gone
- Plus AI phone ordering captures more orders
- Annual savings: $30,000+
What RestauNax Offers That DoorDash Can't
1. AI Phone Ordering Customers call, AI takes the order—24/7, no hold times, no mistakes. DoorDash doesn't even handle phone orders.
2. Customer Data Ownership Every order builds YOUR database. Email. Phone. Order history. Use it for marketing, loyalty, retention.
3. 26+ Free Business Tools
- Food cost calculator
- Menu pricing optimizer
- Profit margin calculator
- Restaurant name generator
- And more
4. Your Brand, Your Rules No competing with every restaurant in town. Customers order from YOU.
Should You Use DoorDash?
When DoorDash Might Make Sense
- Brand new restaurant needing visibility fast
- Testing delivery demand before investing in infrastructure
- Excess kitchen capacity during slow periods
- Customer acquisition (then convert to direct)
When DoorDash Doesn't Make Sense
- Your margins are under 35%
- You already have loyal customers
- You have your own delivery infrastructure
- You're trying to build a brand (not commodity)
- You want to own customer relationships
The Hybrid Strategy
Many successful restaurants use both—strategically:
- Keep DoorDash for discovery (new customers finding you)
- Build direct ordering with RestauNax (0% commission)
- Convert customers with "Save 15% when you order direct" inserts
- Track metrics to see which channel is actually profitable
- Reduce DoorDash dependency as direct orders grow
Common DoorDash Problems (and Solutions)
Problem: Missing Items Complaints
What Happens: Customer says item was missing. DoorDash refunds them—from your payout.
Solution:
- Photograph every order before handoff
- Use tamper-evident packaging
- Include itemized receipt in bag
- Contest unfair chargebacks in Merchant Portal
Problem: Low Visibility
What Happens: Your restaurant doesn't appear in search results.
Causes:
- Low ratings
- Long prep times
- High decline rate
- Not on Premier plan
Solution:
- Improve ratings through quality
- Adjust prep times accurately
- Accept more orders (or reduce menu complexity)
- Consider upgrading plan—or invest that money in direct ordering instead
Problem: Order Errors
What Happens: Wrong items, special requests missed, food quality issues.
Solution:
- Simplify menu for delivery
- Train staff on tablet workflow
- Create dedicated order prep area
- Double-check orders before handoff
Problem: Negative ROI
What Happens: You're losing money on every order.
Solution:
- Calculate true costs (not just commission)
- Raise delivery menu prices 15-20%
- Remove low-margin items from DoorDash
- Build direct ordering to capture more margin
Conclusion: How DoorDash Really Works
DoorDash works by positioning itself between you and your customers—and taking 15-30% of every transaction for that privilege. Here's the honest summary:
The Good:
- Easy setup
- Large customer base
- No delivery infrastructure needed
- Can drive discovery
The Bad:
- High commissions (15-30%)
- You don't own customer relationships
- Algorithm controls your visibility
- Promotions cost YOU money
- Many restaurants lose money per order
The Reality: DoorDash built a $50+ billion company by taking a cut from restaurants. They have 37 million customers—but those are DoorDash's customers, not yours.
The Smarter Approach
Instead of debating which DoorDash plan to choose, consider this:
- Use DoorDash for discovery only - Let new customers find you
- Build commission-free ordering with RestauNax - Keep 97%+ of every dollar
- Convert DoorDash customers to direct - With incentives and better service
- Leverage AI phone ordering - Capture orders DoorDash can't
- Own your customer data - Build real relationships
DoorDash takes 25-30% of every order. RestauNax takes 0%. The math is simple.
Stop Paying DoorDash's 30% Tax on Your Business
Restaurant owners using RestauNax save an average of $180,000 per year by eliminating delivery app commissions. Keep 100% of your revenue while getting better tools than DoorDash offers.
Commission fees forever
Customer data ownership
AI phone ordering
Ready to stop paying 30% on every order? See how RestauNax gives you commission-free ordering, AI phone service, and 26+ free tools—everything you need to break free from delivery app dependency.
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About the Author
Content Team
Expert content team with decades of combined restaurant industry experience.