Menu Profit Margin Analyzer
Analyze your menu using the menu engineering matrix. Identify stars, puzzles, plowhorses, and dogs.
Stars
Puzzles
Plowhorses
Dogs
Total Revenue
$10,004.80
Total Profit
$6,827.80
Overall Margin
68.2%
Total Units
520
0
Stars
High profit, high popularity2
Puzzles
High profit, low popularity3
Plowhorses
Low profit, high popularity1
Dogs
Low profit, low popularityMenu Items
| Item Name | Price | Food Cost | Units Sold | Profit/Item | Margin % | Category | |
|---|---|---|---|---|---|---|---|
$ | $ | $12.49 | 73.5% | Plowhorse | |||
$ | $ | $10.19 | 78.4% | Dog | |||
$ | $ | $20.99 | 60.0% | Puzzle | |||
$ | $ | $12.49 | 65.8% | Plowhorse | |||
$ | $ | $11.79 | 78.7% | Plowhorse | |||
$ | $ | $20.99 | 48.8% | Puzzle |
Avg Profit/Item: $14.82 | Avg Units Sold: 87
Items above these averages are considered "high" for categorizationMenu Engineering Actions
Stars
Maintain quality, feature prominently
Puzzles
Reposition, rename, or promote more
Plowhorses
Reduce costs or raise prices slightly
Dogs
Consider removing or complete overhaul
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