Menu Pricing Calculator
Calculate optimal menu prices based on ingredient cost and target food cost percentage.
Enter Your Costs
$
Total cost of all ingredients for one serving
Industry standard: 28-35%. Lower = higher profit margin.
Recommended Menu Price
At 30% food cost
$15.00
Psychological price: $14.99
Gross Profit Per Item
$10.50
Markup
233%
Price at Different Food Cost Targets
| Food Cost % | Calculated | Menu Price | Profit |
|---|---|---|---|
25% | $18.00 | $17.99 | $13.49 |
28% | $16.07 | $16.95 | $12.45 |
30% | $15.00 | $14.99 | $10.49 |
33% | $13.64 | $13.95 | $9.45 |
35% | $12.86 | $12.95 | $8.45 |
Menu Pricing Tips
Use .95 or .99 endings
$12.99 feels significantly cheaper than $13.00 to customers.
Anchor high
Place your highest-priced item first in a category to make others seem more affordable.
Remove dollar signs
Studies show menus without $ signs lead to higher spending.
Use decoy pricing
Add a premium option to make your target item seem like better value.
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