Father's Day Restaurant Marketing
Celebrate dads with hearty food and family memories.
June (3rd Sunday)
Publish 2 months before
Father's Day dining looks different from Mother's Day—think steakhouses over brunch, BBQ over pastries. Understanding what dads want helps you create promotions that resonate. This guide covers Father's Day-specific marketing, from hearty menu ideas to sports-themed promotions that celebrate dad's favorite things.
Father's Day Dining Stats
$3.1B
Dining Out Spending
$145
Average Per Family
58%
Prefer Dinner Over Brunch
+40%
Steakhouse Demand Spike
Father's Day skews toward dinner and heartier cuisine. Steakhouses and BBQ restaurants see the biggest lifts.
Marketing Tips
Lead with Steak and BBQ
Dads gravitate toward hearty proteins. Feature prime cuts, ribs, and classic comfort food prominently.
Incorporate Sports Themes
June means baseball, golf, and early summer sports. Tie promotions to dad's favorite teams or activities.
Market to Kids and Partners
The decision-makers are often mom and kids. Your messaging should help them celebrate dad.
Offer Experience Packages
Combine dining with activities: golf + dinner, fishing trip + lunch, beer tasting + meal.
Don't Forget Grandfathers
Multi-generational celebrations are common. Market family gatherings that honor all the dads.
Promotion Ideas
Dad's Dream Dinner
Premium steak dinner with all the fixings at special price
16oz ribeye + loaded baked potato + whiskey flight = $65
BBQ Pit Experience
Tableside BBQ or smoker experience with variety of meats
Brisket, ribs, pulled pork sampler with craft beer pairings
Kids Pick Dad's Meal
Let kids choose dad's courses with fun presentation
Special menu for kids to 'order for dad' with surprise dessert
Dad Eats Free
Dad's meal comped with family orders
Dad's entrée free with 2+ paid adult entrées
Grill Master Package
Take-home package for dads who want to grill themselves
Marinated meats, sides, and sauces for dad to show off at home
Online Ordering Tips
Push Gift Cards in June
Many families give restaurant gift cards. Promote 'Give Dad a Night Off from Cooking' messaging.
Create Family Meal Packages
Bundled meals for 4-6 work well for Father's Day gatherings, both dine-in and takeout.
Offer Grilling Kits
Pre-marinated meats and sides for dads who want to grill. Appeal to the DIY dad.
Enable Pre-Orders
Let families plan ahead with pre-selected meals and celebration add-ons.
Promote Lunch Options
Father's Day lunch is underserved. Market afternoon celebrations to capture demand.
Preparation Timeline
6 weeks before
Plan Father's Day menu featuring hearty proteins
Create family package options
Design marketing creative with dad themes
Set up reservation system
4 weeks before
Launch email campaign
Start gift card promotion push
Activate social media campaign
Contact corporate accounts for group bookings
2 weeks before
Send 'Book Now' urgency messaging
Promote take-home/grilling options
Confirm staffing and inventory
Finalize any partnerships
Week of
Final reminder emails
Decorate with dad themes
Brief staff on specials
Prepare for evening rush (vs Mother's Day brunch)
Frequently Asked Questions
Is Father's Day bigger lunch or dinner?
Unlike Mother's Day (brunch), Father's Day skews toward dinner at 58%. Plan for evening rush.
What cuisine performs best on Father's Day?
Steakhouses, BBQ, and sports bars see the biggest spikes. Hearty, protein-forward menus resonate.
Should I do a prix fixe like Valentine's?
À la carte with special features works better. Dads typically want to choose their own steak and sides.
How does demand compare to Mother's Day?
Father's Day is about 65-70% of Mother's Day volume but still top-10 dining days of the year.
Give Dads a Day to Remember
RestauNax helps you create seamless Father's Day experiences with easy reservations, family packages, and automated marketing.