Should My Restaurant Have Its Own Website?
Yes, absolutely. A restaurant website is essential for SEO (appearing in local searches), credibility, controlling your brand, accepting direct orders, and owning customer relationships. Restaurants with their own websites average 25-40% more direct orders than those relying only on third-party platforms.
In This Article
Quick Answer
The Case for Having Your Own Website
Website vs Third-Party Profiles
SEO: Why Google Cares About Your Website
What Your Restaurant Website Needs
How to Get a Restaurant Website
Quick Facts
Related Questions
More FAQs
Quick Answer
In 2026, not having your own restaurant website is like not having a sign on your door. It's where customers expect to find you, and where you control your narrative. Here's why it matters.
The Case for Having Your Own Website
A restaurant website is no longer optional. Here's why:
• 78% of diners look up restaurants online before visiting
• Google prioritizes websites in local search results
• Customers trust restaurants with professional websites more
• Direct ordering through your site means zero commissions
• You own the customer relationship and data
• Control your menu, photos, and messaging
Website vs Third-Party Profiles
Here's how your own website compares to relying on platforms:
| Factor | Your Website | Third-Party Only |
|---|---|---|
| SEO Control | Full control | Limited/none |
| Branding | Your brand | Their template |
| Customer Data | You own it | They own it |
| Order Commission | 0% | 15-30% |
| Menu Control | Instant updates | Platform delays |
| Marketing | Email, loyalty | Limited |
SEO: Why Google Cares About Your Website
Your website is crucial for appearing in local searches:
• "Restaurant near me" searches need a website to rank
• Google Business Profile links to your website
• Reviews, menu, hours—Google pulls from your site
• Competitors with sites will outrank you
• Local SEO drives free, qualified traffic
What Your Restaurant Website Needs
A effective restaurant website includes these elements:
• Menu: Up-to-date, with prices and photos
• Online ordering: Integrated, not a separate platform
• Location and hours: Easy to find
• Contact info: Phone, email, address
• Photos: Food, interior, ambiance
• About page: Your story and team
• Reviews/testimonials: Social proof
• Mobile-friendly: 60%+ visits are mobile
How to Get a Restaurant Website
You have several options at different price points:
| Option | Cost | Pros | Cons |
|---|---|---|---|
| RestauNax | $99-199/mo | Website + ordering + app | Full solution |
| Squarespace | $16-49/mo | Easy templates | Limited ordering |
| Custom Design | $2,000-10,000 | Unique design | Expensive, slow |
| DIY (Wix/GoDaddy) | $10-30/mo | Cheapest | Limited features |
Quick Facts
78%
Diners Who Search Online
60%+
Mobile Searches
25-40%
Direct Order Increase
$10-200/mo
Website Cost
More Frequently Asked Questions
Do I need a website if I have a Facebook page?
Yes. Facebook is important for social engagement, but it doesn't replace a website. You don't control Facebook, can't optimize for SEO, and customers expect a professional website for menu and ordering.
How much should I spend on a restaurant website?
For most independent restaurants, $100-200/month for a platform like RestauNax that includes website, ordering, and app is the best value. Custom development ($5,000+) is rarely necessary.
Can I accept orders through my website?
Yes, and you should. Integrated online ordering on your website lets you accept pickup and delivery orders with zero commission fees. Platforms like RestauNax include this feature.
Get a Beautiful Restaurant Website
RestauNax includes a professional website with online ordering, SEO optimization, and mobile responsiveness. Launch in days, not weeks.